For us the first and most important questions is “WHY”. Why did we leave our successful corporate jobs to risk it all for an idea that made us smile ?
We love crafting unique baby products because we feel that the human spirit has suffered due to the shift from craftsmanship to mass production. This change occurred over generations but it has had a dampening effect on us as a culture. We started with simple steps, by valuing everyone we come into contact with; from our employees, to our partners and customers. We then incorporated design and materials that a “craftsman” would appreciate. It hasn’t been easy, but big dreams are accomplished one small step at a time.
In essence we are attempting to make the world a better place by practicing new ways to do business, ways that honor the human spirit.